Standing out by a country mile from the slew of rubbish advertisements sponsoring this year’s Super Bowl broadcast, The Richards Group agency down in Texas crafted this perfect, brilliant little gem for Chrysler’s Dodge Ram truck brand:
There’s little doubt this ad will hit home with its target demographic, but I suspect it also has sentimental appeal to a much broader audience; perhaps even including atheistic heathens that would have normally winced at the prospect of listening to Paul Harvey’s unctuous God-bothering treacle, don’t farm and, in fact, have no ostensible need whatsoever for a truck.
Quite simply, it is a remarkably beautiful ad.
It seems Wingnuttia is in a furious tizzy over Chrysler’s Super Bowl ad:
Former Bush “brain” Karl Rove, now a Fox “News” contributor resembling a large ham with glasses, paragon of moral integrity, and founder of a super-secret PAC funded by a handful of evil billionaires, said he was “offended” by the advertisement, calling it an example of Obama’s “Chicago-style politics” (whatever that means – something “thuggish” and borderline criminal, apparently).
The ad also came under attack from kerning dweebs of the right-wing after it emerged that it wasn’t actually filmed in Detroit – but in New Orleans and Los Angeles! Well, there you go… the entire message of the ad was completely demolished with that shocking revelation.
A “found object” from Harry Shearer and My Damn Channel featuring Ronald Reagan preparing to do the coin toss for Super Bowl XIX back in 1985. Seems kind of appropriate, all considered, don’t you think?
I have to admit though, it’s a strange, rather creepy viewing experience; almost like eavesdropping or watching hidden camera surveillance.
Being an effete liberal elitist, I didn’t watch Super Bowl XLIV this past weekend and so missed all the big-budget commercials. Since then however, I’ve heard this spot for the new Audi TDI (a really very ugly car, imho) was one of the best:
Hmmm. If so, it doesn’t say much for the rest of the ad lineup. It’s kind of funny, I guess. You know, if you happen to find Reno 911 a hoot. It’s curious though to speculate what demographic the ad was meant to attract. For what it’s worth, National Post’s Lorne Gunter thought it was “brilliant” — so maybe it was aimed at smug, intellectually meretricious assholes.
Speaking of which, it wouldn’t surprise me at all if he really did mope around his house (or the bedroom, in any case) wearing a pair of welder’s goggles, or that he may in fact have a secret stash of disposable diapers as was alluded to in his recent column…