Jobs, Jobs, Jobs…

Another of Michael Ignatieff’s Songs From the Wood — this time about creating “the jobs of tomorrow today.”

It’s a perfectly fine message, but also one that could easily be rebutted by the Conservatives insofar as pointing to the investments made in high-technology (e.g., $510 million to the Canadian Foundation for Innovation to support the modernization of Canada’s research infrastructure, $350 million to support leading Centres of Excellence in Commercialization and Research, and so on), the $8.3 billion in the last budget for the Canada Skills and Transition Strategy that includes more funding for skills and training, and their vigorous pursuit over the last few years of various trade and investment agreements with emerging markets overseas.

Of course, there’s a highly amusing contradiction present between the massive investments the Harper Conservatives might legitimately claim to have made in the “jobs of the future” and their strident anti-government rhetoric, but that’s another matter I suppose.

Just wondering: Can someone explain the difference in appearance and tone between the English and French ads. Why do the ones en français seem to be so much more grim and serious in every respect than the woodsy missives “from Narnia” that characterize the English ads?

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7 Comments

Filed under 2009 Election, Liberal Party of Canada, Michael Ignatieff, STEPHEN HARPER Govrnment of Canada

7 responses to “Jobs, Jobs, Jobs…

  1. Ted

    “Why do the ones en français seem to be so much more grim and serious in every respect than the woodsy missives “from Narnia” that characterize the English ads? “

    Two different producers/advertising agencies.

  2. CWTF

    I have worked “à l’étranger” — has he ever really worked in Canada?

  3. Ted — Really? But the text is essentially the same, isn’t it?

  4. Liz

    Perhaps to counter the particularly dark and vicious Harper ads played in Quebec?
    As you know, any political party needs to tread lightly in Quebec, but not too lightly, if you know what I mean.
    Best guess on my part.

    As for Ignatieff working in Canada, didn’t he get his foreign butt elected nigh on four years ago now?

  5. Yep. And I believe he also worked at UBC for a couple of years in the 70s. Conservatives always seem to forget that.

  6. Ted

    Red:

    Yes, I read it in one of the follow-up articles. They used two different firms to put together the ads. Just spent a few minutes trying to track down the names for you, but couldn’t find it amid the hundreds and hundreds of articles published on these ads.

  7. take_dead_aim

    “Why do the ones en français seem to be so much more grim and serious in every respect than the woodsy missives “from Narnia” that characterize the English ads? “

    can’t answer that. I do know, as most of you probably do, that the conservatives sent out a direct mail piece to Bloc voters in July/August saying that the Bloc was the only party that didn’t support minimum sentences for criminals that went after children. You’d think, given the perception of Quebec as more progressive than not society, that a rehabilitation/source of crime message would play better. The opposite is in fact true. A recent Ekos poll showed Quebecers were more likely than the average voter to support longer jail terms, and less likely than the average voter to support rehabilitation and social cause crime prevention approaches (disclosure: almost all of this was lifted from Inkless Wells http://www2.macleans.ca/2009/08/06/those-tough-on-crime-quebecers/ ).

    What does this all mean? How the hell should i know? i’m in finance.

    But it does appear that those wacky speedo-wearing Quebers don’t pigeon hole very easily.

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