The Crimson Permanent Assurance

Amidst all of the economic gloom and doom, it’s refreshing to take a somewhat more lighthearted view of banking and high finance…

“And so, heartened by their initial success, the desperate (and reasonably violent) men of the Permanent Assurance… battled on. Until, as the sun sets slowly in the West, the outstanding returns on their bold business venture became apparent. Once proud financial giants lay in ruins… their assets: stripped; their policies: in tatters.”

Thanks to Ian for reminding me of this absolute delight — arguably the most wonderful short feature film ever.

8 Replies to “The Crimson Permanent Assurance”

  1. Best part of the whole movie. At least the best part one can watch without becoming nauseous.

    I remember Garth Turner making a Pirate reference in his blog once, to which I responded with a few stills of the Crimson Permanent Assurance. I even dropped off a little Pirate flag at his office in commemoration. I’m not sure he ever got it. The receptionist certainly looked baffled. Sigh.

  2. Arrrrr.

    That’s funny. Too bad Garth gave up blogging (politically anyway… I think he’s still got something going in connection with his new book). He was always highly provocative, not to mention combative — which I always enjoy. Pity that more MPs weren’t similarly outspoken and direct with the public instead of being mealy-mouthed ciphers and yes-men/women.

  3. more gilliam genius:

    INTERVIEWER: Do you think that the government is winning the battle against terrorists?

    HELPMANN: Oh yes. Our morale is much higher than theirs, we’re fielding all their strokes, running a lot of them out, and pretty consistently knocking them for six. I’d say they’re nearly out of the game.

    INTERVIEWER: But the bombing campaign is now in its thirteenth year…

    HELPMANN: Beginner’s luck.


  4. Thanks so much to everyone, this has always been one of my favorites too. What really takes a parody to the next level is attention to detail. You can watch it over and over several times, and still pick out little details. Just above where the painter is writing the latest acquisition, is the company “Liver Donors Inc.”

    Unfortunately, I expect more and more parodies of ‘hope’ as the economy slides further.

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