What if there were no stop signs… and a major corporation was charged with inventing one?
A snapshot of life through the eyes of a Marketing manager… and yes, sad to report that the so-called “creative process” really does work this way quite frequently.
The “stopping occasion.” Love it!
“It needs to be telegraphic…”
And they’re all in the $60K-$70K range.
Its just not working for me, a little too “pedestrian” if you like.
The marketing people aren’t high end enough. We need people going for $150-200/hour. They will be able to get right to the essence of the “occassion”.