Well, it would have been nice to post it here, but the Liberals, in their infinite wisdom, have decided to not to release it yet on YouTube and unfortunately, the format used on their website can’t be embedded on blogs using WordPress. Smart move, Liberals! Keep that sort of wicked cleverness coming and we’ll be well on our way to a repeat of the hilariously inept bungling that dogged Paul Martin’s inglorious last hurrah. So, instead, just to be a prick, here’s Michael Ignatieff, telling CTV’s Jane Taber on a recent Question Period why the Liberals are a compelling choice in this election:
Anyway, the actual ad can be viewed on the Lib’s snazzy new website (I’m told that it’s super-duper, but I actually prefer the old one — this latest iteration seems sparse and frosty). It focuses on the Liberals’ “Green Shift” plan with the relentlessly upbeat messaging of the sort used by regional development commissions to attract business investment to their communities.
In the ad we’re told by the reassuring male narrator that the “Green Shift” will “create new green jobs…clean technology, renewable energy, and green manufacturing” in addition to “new investments” in “clean water” and “healthy communities” (cue pictures of water, random people and commuter train), while “making polluters pay” (obligatory picture of dark, satanic mills). Oh, and “cutting income taxes” — can’t forget that (picture of young, visible minority couple with small child). “This is only the beginning… of what we will do with our great country, Canada,” says a casually dressed Dion from what looks to be a leafy corner of his backyard.
Of course, the ad is a lot of incredibly vague puffery lacking any specifics whatsoever, but that’s to be expected with these sweeping “vision” type ads that promise to, as this one does with respect to the carbon tax scheme, “turn the corner today and lead the world tomorrow.” Pretty bold, uplifting stuff that I’m certain nobody will really take all that seriously. Still, I’d give it high marks for being well produced (funny that it shares almost the exact same opening and musical notes with the Conservatives’ gauzy new ads — both featuring the Canadian flag waving in an clear, azure sky), concisely written and effectively expressing an optimistic sensibility that looks forward rather than back.